2022 New Years Resolutions for the Apparel Industry

2022 New Years Resolutions for the Apparel Industry
01/11/2022 Amanda Blackman

New Years Resolutions for the Apparel Industry

As we move into a new year, we look to the past to determine what resolutions the apparel industry should work towards in 2022. The State of Fashion report by the Bussiness of Fashion and McKinsey presented many important topics to address. The main categories include Global Economics, Consumer Shift, and the Fashion System.

As many issues surfaced in 2021, PCF celebrates that the top apparel group was dominated by sportswear brands this year. Activewear and Loungewear markets continue to grow and push to be the top apparel category. Many consumers prioritize health as a New Year’s resolution, so we expect to see massive growth continue in 2022 and 2023.

PCF takes a deeper look into these categories to address three New Years Resolutions for the Apparel Industry by focusing on Logistics Gridlock, Circular Textiles, and Product Passports. Read more about these topics and where fashion executives see a shift.

 

Logistics Gridlock

The Business of Fashion mentions that 49% of fashion executives say supply chain disruptions will be a top impact on business in 2022. The backlog of shipments quickly puts ports at capacity, and with no break between peak season, we find brands and companies at the mercy of the supply chain crisis. “This was the fallout from a combination of global and local factors, including material and component shortages, transportation bottlenecks, staff unavailability, and rising shipping costs,” says Business of Fashion. Supply chain management company Li & Fung sees issues will continue until the second half of 2022.

 

Circular Textiles

Circular Textiles is another popular theme that the fashion industry is addressing. The pressure is on brands to invest in recycled materials and recycling materials. BOF claims that 60% of brands and executives are planning to invest in sustainable material recycling or have already invested in the idea of closed-loop textiles. Many textile companies are receiving investments to research circular textiles. A material science company, Ambercycle, states, “[w]e are building an ecosystem in which materials can exist in harmony with humans and the environment. Our breakthrough molecular regeneration process enables a clear vision for circularity, in which fashion can flow in and out of our lives.”

 

Product Passports

In 2021 PCF partnered with Digimarc digital watermark company, to help build more transparency around our stretch fabrics. The idea is to bring authentication and sustainable information to consumers with a simple fabric scan. Consumers are starting to demand more information about where their products are coming from, and this is a way to provide detailed data on materials. BOF explains that not only will “product passports support authentication and traceability, but several brands are also leveraging these product technologies to drive brand engagement, loyalty and repeat purchasing.” Moving towards product passports also ties in with transparency with supply chain issues and textile circularity. PCF is working with GREENLON recycled fibers to track and gain insight into the fabric life-cycle.

 

The year ahead presents many themes in 2022 that play a part in the fashion industry, but PCF wanted to share the issues we face. Visit Mckinsey to read more about The State of Fashion in 2022 what themes are most important to your brand.