Pine Crest Fabrics, a leading wholesale fabric supplier based in Portland, Oregon, has launched its completely new website, offering improved navigation, refreshed branding, and a streamlined user experience. The new platform was developed in collaboration with Sproutbox, a Portland-based digital-marketing agency.
The revamped website reflects Pine Crest Fabrics’ commitment to making fabric sourcing easier and more intuitive for small to mid-sized businesses, designers, and manufacturers. The heart of the update is a completely restructured fabric catalog, featuring advanced filter options that allow users to search by fiber content, fabric type, color, print, location, and garment compatibility. Each fabric page now includes expanded product details such as content breakdown, certifications, care instructions, recommended uses, and sample ordering options—both digital and physical.
The site’s navigation has been fully restructured to improve usability. A revised homepage and expanded drop-down menus make it easier for users to explore fabric categories, printing services, blog content, and contact information. Scrolling the homepage now provides instant access to key offerings, including new product arrivals, promotions, and service highlights.
Alongside technical upgrades, the website introduces a refreshed brand identity, including updated color schemes with fresh tones and improved contrast between signature greens. The redesigned site also strengthens the company’s brand presence, highlighting PCF’s history, mission, team, and customer testimonials.
“This was a long but exciting journey,” said Tim Sheils, President of Pine Crest Fabrics. “Our catalog contains many complex products, and I’m proud that Sproutbox delivered a custom, accessible solution that fits both our needs and our customers’. I want to thank everyone involved and look forward to our next chapter, including the upcoming launch of our digital print library. We are very excited about the road ahead.”Pine Crest Fabrics will continue improving the website with a focus on delivering the best customer service. Later this year, the company will introduce a new print library tool, enabling designers to preview, scale, and test custom prints across various garments—directly on the website.
